WORK

Set
Active

The Brief

SET Active is an exclusive LA-based athleisure brand beloved by celebrities like Kylie Jenner and Charli D'Amelio. SET enlisted the help of Diamond Hook to manage their Shopify store and spearhead new growth efforts from the ground up.

setactive.co
'growth' icon
WEB

shopify development

Custom USER EXPERIENCE

COPYWRITING

CONTENT STRUCTURE

Product description copywriting

MORE

ecommerce operations

BRAND
GROWTH

seo

cro

paid social

email campaigns

sms campaigns

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ACTIVATING
SET

Diamond Hook was initially tasked with launching a new SMS channel and social ads—all with less than two weeks before their highly-anticipated BFCM sale.

After rapidly growing the subscriber list, we built a 5-day SMS automation that generated a half million dollars in the program's first two weeks.

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DIGITALLY
ACTIVE

From leading multimillion-dollar product drops to implementing Shopify <> SaaS partnerships, Diamond Hook has flawlessly executed all of SET's online needs. As the company experienced exponential growth, we empowered the brand to bring their eCommerce team in-house.

Our team facilitated the addition of several new features to the site, including a members-only shopping experience, a loyalty and rewards program, a community program landing page, security updates, a custom bundle upsell, custom collection pages for A/B testing, and more.

OPERATIONS

The processes and procedures behind SET’s famous and product drops were all implemented by Diamond Hook.

  • Merchandising
  • Discounting
  • Quality assurance
  • Backend infrastructure management
  • Bug fixes

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LOGOTYPE

The Obviously logotype italicizes “us” to emphasize connection and their vast network.

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LOGOMARK

The reimagined Obviously logomark showcases a thick 
ring-light-like “O” that doubles as a camera lens with a smaller circle representing a flash.

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place

We redefined Urban Sophistication’s text hierarchy, thoughtfully implementing stand-out text placements as visual design elements with the use of all caps and large font size.

EDITORIAL  |  clear  |  simple

Headings + buttons – MONUMENT GROTESK SANS - regular
body - MONUMENT GROTESK SANS - regular

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CLEAN  |  CONTEMPORARY  |  SPACIOUS

We created a sense of space and opted for an editorial style in our selection and placement of all imagery.

Feels like your favorite pillow.

Feels like a marshmallow.

COPY

Thoughtful  |  Sensory  |  Evocative

Artful and descriptive copy ignites the imagination and depicts the positive feelings we experience from the brand’s product offerings. This perspective creates a customer journey that conjures up uniquely personal connections to the products.

We redesigned Obviously’s brand and marketing collateral, including everything from packaging and letterhead, to email templates, to  social media platform-specific sales decks.

DRAG

We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.

We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.

100x
the project fee earned in
revenue within 2 weeks
$495,000
attributed to SMS
campaigns in <1 month

We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.