The Brief
Luxury haircare brand J Beverly Hills sought to refresh their website and email marketing, seeking a high-end, modern, and conversion-focused appeal.
We crafted polished designs, expanded the brand identity, and drilled deeper into their three product lines—Blue, Platinum, and Men’s—to foster stronger connections with customers
Visual ID Tune-Up
SEO
Email Automations
UX / UI Design
Shopify Development
Custom User Experience
Custom Interactions
Copywriting
Product Descriptions
Content Structure
Web
The main goals of the new website were to create a conversion-optimized, easy-to-navigate, and elevated interface. We chose a clean, gridded look that simplifies product discovery for DTC consumers and designed and integrated a custom salon finder map.
To curate products more effectively, we created a hair quiz to assist potential customers in finding the best offerings for their needs. We also developed a tailored user experience, incorporating an industry-specific lead generation process.
SHOWCASING QUALITY
Our approach was to highlight  J Beverly Hills understated, classic appeal by showcasing the quality of their products, down to describing the benefits of each botanical.  This paints a full, detailed picture of what makes each product right for the purchaser. The copy on the site as a whole evokes Hollywood glamour and intrigue.
CUSTOM EXPERIENCE
The new site features highly targeted landing pages containing new filtering capabilities for products and hair concerns, upsell features, and evergreen pages built for simple customization. A custom paid media landing page was optimized to educate and convert based on the products featured in the ads. Delivering a seamless, beautiful user experience, this site is tactically built to be both polished and practical.
Brand
The typography
For a fresh twist on the typography, we bumped up the impact of the font by using bold Aktiv Grotesk.
The colors
We applied a silver color and a gradient effect to emphasize shine and the boldness of the brand. Soft blue showcases the Blue line, and a shimmering sliver highlights the Men’s line.
Growth
The Emails
J Beverly Hills needed new email journeys that would nurture long-term relationships with their customers. After conducting A/B testing and an audit of their email marketing, we introduced new welcome, post-purchase, abandoned cart, cross-sell, upsell and win-back flows to their subscribers.
WhY It Worked
By incorporating quizzes, tutorials, ingredient spotlights, brand history, and customer-specific, targeted product features, we helped J Beverly Hills surpass their email marketing goals.
