The Brief
Character, the leading performance branding agency uniquely positioned at the intersection of brand and performance marketing, turned to us for help with a full brand identity overhaul. We worked with the Character team, unearthing their core values to create a succinct rebrand that clearly conveys their expertise and successfully positions them as the leading agency in their niche.
Equipped with a new name, logo, and marketing collateral, along with a comprehensive brand book and captivating website, Character’s identity now matches the caliber of their services.
Brand Identity
Logo Design
messaging & POSITIONING
BRAND STRATEGY
NAMING
COLLATERAL
UX / UI Design
Webflow Development
Custom Animation
CMS Development
Copywriting
Content Structure
Brand
We brought to life a strong brand personality and visual framework across multiple channels on and offline.
Brand Book
Character’s brand book distills the entirety of its environment, essence, and expression. This encompasses the landscape the brand operates in, core brand positioning, and how Character presents itself in the digital world.
LOGOTYPE
Character’s new logotype features a thick, easy to read text structure, negative space, and a pop of color for punctuation. The addition of blue also adds an element of playfulness to round out the impact of the logo.
Readable |  Identifiable |  Powerful
LogoMARK
Bold | Symbolic | Clean
Character’s logomark depicts completion, connection, and opportunity. The CH from the logomark comes from the logotype, with the C completing what’s missing from the H.
This illustrates how Character is the missing piece that a brand needs to reach its full potential, and the fulfillment Character creates for clients. It is the key to the lock, the handle to open a door to growth.
Typography
Two contrasting fonts create a strong, harmonious typographic rhythm and a readable structure.
Steady | eye-catching | Distinct
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Color
Character’s color palette is based in a neutral black and white with balancing gray text placements. Blue makes up the core accent color, and lighter accents of orange are employed to add emphasis to action items.
The bright blue gives a feeling of trust, imagination, and security, while the contrasting orange evokes energy, happiness, and warmth.
clean | modern | Confident
COPY
Character’s voice is expert, authentic, and caters to the brand’s unique target audience. Character is a team of educators and storytellers, which comes through clearly in the honest and intentional messaging across all applications.
APPROACHABLE | STRAIGHTFORWARD | INFORMED
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COLLATERAL
- Email templates
- Social templates
- Email signature
- Business cards
- Letterhead
- Client reporting deck
- Pitch deck
After a smooth website and brand activation, we continued our engagement with the Character team to create their collateral.
SELLÂ SHEET
Web
Web Design
The Character design employs tasteful gradients and thin, clean, lines to clearly structure information. Rounded corners and wavy effects add a touch of playfulness and break up any sharpness for a friendlier feel.
Web Strategy
GOALS
Tactics
- Segmentation We created a three-pronged contact form to segment Character’s incoming leads
- Visualization We took elements of the branding and visualized it through infographics, strategically balancing showing with telling by creating custom visual assets to depict their expertise
- Distillation We highlighted the user journey and distilled into parts, making it digestible and simple to comprehend.
- StatisticsWe let Character’s impressive numbers speak for themselves.
- Targeted Approach
We addressed and catered our messaging to the brand’s unique target audience.
Growth
PAID MEDIA
We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.
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SMS
We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.
revenue within 2 weeks
campaigns in <1 month
We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.
